Before an international buyer ever messages you, many will quietly check your social presence the same way they check a marketplace profile. Social Media Management & Consulting makes sure what they find looks like an active, credible company, not an account someone forgot about.
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Social media rarely loses a deal outright, but it quietly reinforces every doubt a buyer already has, in three specific ways.
A buyer doing due diligence finds your LinkedIn or Facebook page, sees it hasn't moved in months, and quietly wonders if the company behind it is still operating the way the website claims.
Comments and direct messages on social platforms are a real sales channel now, but with no one assigned to watch them, a genuine inquiry can sit unread for weeks, and the buyer simply moves to the next supplier.
The same generic update, pushed to every platform without regard for who's actually watching each one, rarely speaks to the international buyer it needs to convince, it just fills a calendar square.
The first layer is the always-on execution: posting, content, and watching for buyer messages. The second is the strategy and paid work that decides where that effort actually goes.
The work that keeps your profiles looking like they belong to an active, credible company, handled so it never depends on someone in your office remembering to post.
We run a consistent posting calendar across the platforms that actually matter for a B2B manufacturer: typically LinkedIn for buyer-facing credibility, plus Facebook, Instagram, or YouTube where visual product or factory content fits. No account sits untouched for months.
Every post follows your brand identity from day one, so what a buyer sees on social matches the same company they saw on your website or marketplace profile.
Photos, short-form video, and graphics built specifically for how each platform's feed actually works, not the same static brochure image dropped into every post. This draws on the same visual system as your Brand Identity & Graphic Design work, but produced continuously for an ongoing channel rather than as a one-time package.
Where it fits, we repurpose footage from your factory transparency content into shorter, feed-native clips, so existing assets keep earning attention instead of being used once and shelved.
We monitor comments and direct messages across your managed platforms and respond promptly, treating social media as a real sales touchpoint rather than a one-way broadcast. A buyer's question gets a fluent, timely answer instead of silence.
Genuine sales inquiries that come through social are flagged and routed the same way as inquiries from your other channels, so nothing sits stranded in a DM inbox no one checks.
The decisions behind the posting: which platforms are worth the effort, where paid budget should go, and how much of this you eventually want to run yourselves.
Not every platform is worth a manufacturer's time, and spreading effort across all of them tends to produce a weak presence everywhere instead of a strong one anywhere. We assess where your specific buyers actually spend attention and concentrate effort there.
This strategy gets revisited as your target markets or product lines shift, rather than locked in once and left unexamined.
LinkedIn and Meta ad campaigns built to put your factory in front of buyers and procurement decision-makers directly within the platforms they already use, distinct from the search and marketplace advertising covered under Global Marketing.
Campaigns run under ad accounts that belong to your company, with the same transparent reporting you'd expect from any paid channel.
For manufacturers who eventually want to bring some of this in-house, we set up the systems, calendars, and guidelines, then train your own team to run them, rather than keeping the process a black box you can never take over yourself.
Many clients keep us running the full operation indefinitely; this exists for the ones who want the option to transition some or all of it internally over time.
Same platforms, same products: a fundamentally different impression for the buyer scrolling through before they ever message you.
| Factor | Without managed social | With Digiera |
|---|---|---|
| Posting cadence | Sporadic, dependent on whoever remembers | Consistent, on a managed calendar |
| Buyer DMs & comments | Sit unread, sometimes for weeks | Monitored & answered promptly |
| Platform choice | Whichever platform someone heard was popular | Chosen based on where your buyers actually are |
| In-house dependency | Entirely dependent on whoever currently handles it | Documented, with training available if you take it over |
Social Media Management & Consulting is the right fit if…
A buyer checking your social presence finds an account that hasn't posted in months.
No one's specifically responsible for watching comments and DMs, so inquiries slip through.
You're either ignoring social entirely or spreading thin effort across too many channels.
You'd rather build toward an in-house system than depend on an agency indefinitely.
It depends on your products and target markets, but LinkedIn is almost always part of the mix for B2B credibility, often paired with Facebook or Instagram for visual product proof. We assess your specific buyer base rather than defaulting to a standard list.
Brand Authority builds credibility through media coverage and authoritative long-form content. Social Media is the day-to-day channel, posting, visual content, and direct buyer interaction, that keeps your presence visibly active in between.
If you choose the consulting path, we hand over documented calendars, guidelines, and run live training sessions with your team, the same systems we use ourselves. Plenty of clients keep us running things long-term instead, and that's fine too.
Global Marketing's ads target buyers actively searching on Google or browsing marketplaces. Paid social puts your content directly in front of buyers and decision-makers within LinkedIn or Meta itself, based on their role, industry, and region rather than an active search.
See your profiles active, monitored, and on-brand within your 66-day trial, before you commit to anything.
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