A profile buyers check anyway. Make sure it says you're active.
Before an international buyer ever messages you, many will quietly check your social presence the same way they check a marketplace profile. Social Media Management & Consulting makes sure what they find looks like an active, credible company, not an account someone forgot about.
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A neglected account sends a signal you didn't intend
Social media rarely loses a deal outright, but it quietly reinforces every doubt a buyer already has, in three specific ways.
Last post: eight months ago
A buyer doing due diligence finds your LinkedIn or Facebook page, sees it hasn't moved in months, and quietly wonders if the company behind it is still operating the way the website claims.
A buyer DM'd you. Nobody saw it.
Comments and direct messages on social platforms are a real sales channel now, but with no one assigned to watch them, a genuine inquiry can sit unread for weeks, and the buyer simply moves to the next supplier.
Posted everywhere, built for nowhere
The same generic update, pushed to every platform without regard for who's actually watching each one, rarely speaks to the international buyer it needs to convince, it just fills a calendar square.
Two layers: keep the channel running, then make sure it's pointed the right way
The first layer is the always-on execution: posting, content, and watching for buyer messages. The second is the strategy and paid work that decides where that effort actually goes.
Always-on management
The work that keeps your profiles looking like they belong to an active, credible company, handled so it never depends on someone in your office remembering to post.
Social Media Account Management
We run a consistent posting calendar across the platforms that matter for a B2B manufacturer, typically LinkedIn for buyer-facing credibility, plus Facebook, Instagram, or YouTube where visual factory content fits. Every post follows your brand identity, so no account sits untouched and nothing on social contradicts what a buyer saw on your website.
- Ongoing posting calendar across selected platforms
- Captions & copy written for an international buyer audience
- Scheduling & publishing handled end-to-end
- Monthly performance & engagement reporting
Social Content Production
Photos, short-form video, and graphics built for how each platform's feed actually works, not the same brochure image dropped into every post. This draws on the same visual system as your Brand Identity & Graphic Design work, and repurposes factory transparency footage into feed-native clips so existing assets keep earning attention.
- Platform-native photo, graphic & short-video content
- Repurposing of existing brand & factory footage
- Visual consistency with your brand identity system
- Content batched and produced on a recurring schedule
Community & Inquiry Management
We monitor comments and direct messages across your managed platforms and respond promptly, treating social as a real sales touchpoint rather than a one-way broadcast. Genuine inquiries are flagged and routed like inquiries from any other channel, so nothing sits stranded in a DM inbox no one checks.
- Daily monitoring of comments & direct messages
- Prompt, fluent responses to buyer questions
- Inquiry flagging & handoff to your sales process
- Basic reputation monitoring across managed platforms
Strategy, ads & consulting
The decisions behind the posting: which platforms are worth the effort, where paid budget should go, and how much of this you eventually want to run yourselves.
Social Media Strategy & Platform Selection
Not every platform is worth a manufacturer's time; spreading effort across all of them produces a weak presence everywhere instead of a strong one anywhere. We assess where your specific buyers spend attention, concentrate effort there, and revisit the strategy as your target markets or product lines shift.
- Platform assessment against your target buyer markets
- Recommended platform mix & content focus per channel
- Quarterly strategy review as markets evolve
Paid Social Advertising
LinkedIn and Meta campaigns put your factory in front of buyers and procurement decision-makers inside the platforms they already use, distinct from the search and marketplace advertising covered under Global Marketing. Campaigns run under ad accounts that belong to your company, with fully transparent reporting.
- LinkedIn & Meta campaign setup and management
- Audience targeting by industry, role & region
- Ad creative built from your existing content system
- Accounts owned by you, with transparent spend reporting
Social Media Consulting & Training
For manufacturers who eventually want some of this in-house, we set up the systems, calendars, and guidelines, then train your own team to run them. Many clients keep us running the full operation indefinitely; this exists so the process is never a black box you can't take over.
- Documented content calendar & posting workflow
- Hands-on training sessions for your in-house team
- Brand & response guidelines handed over in writing
- Optional hybrid model during the transition period
What actually changes about your social presence
Same platforms, same products: a fundamentally different impression for the buyer scrolling through before they ever message you.
| Factor | Without managed social | With Digiera |
|---|---|---|
| Posting cadence | Sporadic, dependent on whoever remembers | Consistent, on a managed calendar |
| Buyer DMs & comments | Sit unread, sometimes for weeks | Monitored & answered promptly |
| Platform choice | Whichever platform someone heard was popular | Chosen based on where your buyers actually are |
| In-house dependency | Entirely dependent on whoever currently handles it | Documented, with training available if you take it over |
Social Media Management & Consulting is the right fit if…
Your profiles look abandoned
A buyer checking your social presence finds an account that hasn't posted in months.
Buyer messages go unanswered
No one's specifically responsible for watching comments and DMs, so inquiries slip through.
You're not sure which platforms are worth it
You're either ignoring social entirely or spreading thin effort across too many channels.
You eventually want to run this yourselves
You'd rather build toward an in-house system than depend on an agency indefinitely.
Common questions
Which platforms do you actually recommend for a manufacturer?
It depends on your products and target markets, but LinkedIn is almost always part of the mix for B2B credibility, often paired with Facebook or Instagram for visual product proof. We assess your specific buyer base rather than defaulting to a standard list.
How is this different from the PR and content work under Brand Authority?
Brand Authority builds credibility through media coverage and authoritative long-form content. Social Media is the day-to-day channel, posting, visual content, and direct buyer interaction, that keeps your presence visibly active in between.
Will you actually train our team to take this over, or is that just a sales line?
If you choose the consulting path, we hand over documented calendars, guidelines, and run live training sessions with your team, the same systems we use ourselves. Plenty of clients keep us running things long-term instead, and that's fine too.
How is paid social different from the advertising under Global Marketing?
Global Marketing's ads target buyers actively searching on Google or browsing marketplaces. Paid social puts your content directly in front of buyers and decision-makers within LinkedIn or Meta itself, based on their role, industry, and region rather than an active search.
Don't let a quiet account undercut everything else you've built.
See your profiles active, monitored, and on-brand within your 66-day trial, before you commit to anything.
Applications reviewed within one business day.